Financial Times, TVWeek

Sign of the Times: Venerable 80-Year-Old Magazine — With Nearly 2 Million Print Subscribers — Is Going Online Only

Nov 20, 2018  •  Post A Comment

A magazine that has been a fixture at newsstands and supermarket checkout aisles is shutting down its print edition and going online-only. Financial Times reports that Conde Nast has made the decision to end the print edition of Glamour.

Samantha Barry, who took over as editor of Glamour this year, told staffers Tuesday that the publication is shuttering the monthly print edition, but will continue to publish occasional special issues.

FT quotes Barry saying in an internal email: “We’re doubling down on digital . . . expanding video and social storytelling, with new and ambitious series and projects. As a result of this investment plan, we’re going to move off a monthly print schedule.”

The report notes that the move comes after Conde Nast last year shut down the regular print editions of Teen Vogue and Self. “As print advertising sales continue to shrink, Conde Nast has also put three titles — Brides, W and Golf Digest — up for sale. The US group lost around $120m last year, according to people familiar with the matter,” Financial Times reports.

The report also notes: “Ms Barry, a former social media producer for CNN, touted Glamour’s growth online as she aims to push the … magazine into the future. Glamour’s online traffic has grown to 6.3m visitors per month, up 12% from a year ago.”

Glamour was founded in 1939, almost 80 years ago.

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