Two Broadcast Nets Locked in Battle for Ratings Dominance

Nov 13, 2018  •  Post A Comment

The current broadcast television season has developed into an “intriguing battle” for ratings dominance between NBC and CBS. That’s the assessment of veteran TV writer David Bauder in a piece today for the AP.

Each of the two networks has won three weeks so far this season, Bauder writes, with Fox winning the one week when it had the World Series.

“For the season as a whole, CBS is averaging 9.1 million viewers in prime time compared to NBC’s 8.9 million, which is the closest NBC has been in 17 years, Nielsen said,” Bauder writes, adding: “NBC’s ability to stick close with its rival will be tested after the football season. The Sunday night game between division rivals Dallas and Philadelphia this weekend reached 20 million viewers, far more than the next most-watched event, also a pro football game.”

NBC came out on top in total viewers last week with 7.1 million, followed by CBS with 6.8 million, Fox with 5.3 million and ABC with 4.6 million.

Fox News Channel, which led the way with its midterm election coverage, was the week’s top cable network, averaging 3.25 million viewers in prime time. ESPN followed with 2.98 million, then MSNBC with 2.3 million, Hallmark with 2.07 million and CNN with 1.68 million.

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