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Ad Industry Wants California to Modify Its New Privacy Law

Jan 16, 2019  •  Post A Comment

A group representing the advertising industry has asked the California attorney general to issue regulations meant to bring clarity to the state’s new privacy law and to make it more marketer-friendly, MediaPost reports.

“The law, passed last year, allows consumers to learn what personal information about them is held by businesses, and to opt out of the sale of that information. The measure defines personal information broadly, as including data that could be linked to particular consumers or households,” MediaPost reports.

The report notes that California Attorney General Xavier Becerra, who is tasked with developing regulations, is currently holding forums about the law. This week, Christopher Oswald, senior vice president of government relations for the Association of National Advertisers, testified at a forum in San Diego.

“Oswald urged Becerra’s office to address several aspects of the law, including its definition of personal information — which the ANA says is too broad,” MediaPost reports.

Oswald is quoted saying: “Any data theoretically is ‘capable of being associated with’ a particular consumer, which means that there is no reasonable limitation on the scope of the law. Without more clarity, businesses may end up deleting or sharing more information than is necessary.”

2 Comments

  1. Of course they’re going to say that, it’s all about the Benjamins! They could care less about you or your data, except to sell it that is. I hate these people, I hate what they stand for and I hate what they do to us. That is why I have absolutely no social media accounts, and very seldom post to comment sections , but this one forced me to comment. Look what just happened with another nearly 1 billion people’s information being leaked. These people have no souls!

  2. People under the age of 30 have already accepted this as a fact of life in exchange for the many free benefits that they get. They basically trust the sellers and buyers of the info, because they haven’t seen a real impact on their lives. They do have a concern about being hacked by the dark web and that is where government and the purveyors of the information should focus.

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