A group representing the advertising industry has asked the California attorney general to issue regulations meant to bring clarity to the state’s new privacy law and to make it more marketer-friendly, MediaPost reports.
“The law, passed last year, allows consumers to learn what personal information about them is held by businesses, and to opt out of the sale of that information. The measure defines personal information broadly, as including data that could be linked to particular consumers or households,” MediaPost reports.
The report notes that California Attorney General Xavier Becerra, who is tasked with developing regulations, is currently holding forums about the law. This week, Christopher Oswald, senior vice president of government relations for the Association of National Advertisers, testified at a forum in San Diego.
“Oswald urged Becerra’s office to address several aspects of the law, including its definition of personal information — which the ANA says is too broad,” MediaPost reports.
Oswald is quoted saying: “Any data theoretically is ‘capable of being associated with’ a particular consumer, which means that there is no reasonable limitation on the scope of the law. Without more clarity, businesses may end up deleting or sharing more information than is necessary.”