In an unusual trade involving some of the most valuable programming in television, NBC and CBS are reportedly swapping Super Bowls.
“CBS will move up a year in the Super Bowl rotation and broadcast the game played at the end of the 2020-21 season, while NBC will drop back to take the 2021-22 Super Bowl,” The New York Post reports. “There is no compensation because it benefits both networks, sources said.”
The move allows NBC to pair up its Super Bowl with the 2022 Winter Olympics, which take place around the same time. The swap also lets CBS avoid having to put its Super Bowl up against NBC’s Olympics.
“Having the mega-events back-to-back in one year makes selling advertising easier, as NBC will be able to make combo deals instead of competing against another network for many of the same sponsors,” The Post reports, adding: “If the switcheroo hadn’t happened, then the Super Bowl on Feb. 6, 2022, would be matched up against the Olympics that are set to begin Feb. 4 of that year from Beijing.”
Now the lineup for the next few Super Bowls looks like this: Fox will have the game in 2020, followed by CBS in 2021, NBC in 2022 and Fox again in 2023.
“All the networks’ contracts are up after the 2023 Super Bowl, and ABC/ESPN, as previously reported, will want to crack the big game lineup,” The Post notes.