Comcast has a new service launching in a few days that’s aimed at bringing cord cutters back into the cable fold. The AP reports that the new service, “Flex,” which launches March 26, provides an aggregated bundle of existing streaming apps.
The service will cost $5 a month.
Flex “brings together apps that customers already pay for, like Netflix, Amazon’s video or HBO, and free services like YouTube, Pluto and Tubi, and lets users search for TV shows and movies across the different services” the AP reports, adding: “Comcast hopes customers will pay for its version, which comes with a 4K HDR box and a voice remote, and will become tailored to users’ preferences like Netflix is.”
The idea is to make it easier for viewers to find TV programming and movies they want to watch, which is becoming more difficult as the number of video app subscriptions and free services grows. The new service is available only to Comcast internet users.
“Something that might make Comcast’s offer a hard sell? All these apps are already available on a TV through a Roku, which costs $30, and several other gadgets and platforms,” the AP notes.
The report adds: “The cable giant has been trying to reposition itself as a “connectivity” provider of broadband as more people dump traditional $100 cable bundles.”