Disney’s plans to introduce the new networks it picked up as part of its acquisition of 21st Century Fox assets — including FX and Nat Geo — gained clarity today with news that the company will include those networks in a combined upfront presentation to advertisers along with ABC, ESPN and Freeform.
The presentation is set for May 14.
In a statement, Rita Ferro, president of advertising sales for Disney, said: “We’re thrilled to host our first-ever combined upfront presentation for the 2019-20 season. We have some of the most iconic and inspirational storytelling in the industry and best-in-class brands. The combination of our great content, audiences, insights and creativity amplifies the partnerships and offerings we’re able to deliver to clients. We’re looking forward to a great event and a great season.”
The Hollywood Reporter’s Live Feed notes: “The combined presentation … means ESPN will not hold its own event for advertisers, which has typically taken place a few hours before ABC’s. Subsuming the sports giant into a company-wide presentation takes away some of its spotlight, but that also likely means less focus on a shrinking subscriber base.”
THR also notes: “The expanded presentation will still make time for the annual tradition of Jimmy Kimmel’s comedy routine in which he roasts his employers. Kimmel is confirmed to attend the 2019 upfront.”