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THR, TVWeek

How Disney Will Introduce Its New Networks

Mar 28, 2019  •  Post A Comment

Disney’s plans to introduce the new networks it picked up as part of its acquisition of 21st Century Fox assets — including FX and Nat Geo — gained clarity today with news that the company will include those networks in a combined upfront presentation to advertisers along with ABC, ESPN and Freeform.

The presentation is set for May 14.

In a statement, Rita Ferro, president of advertising sales for Disney, said: “We’re thrilled to host our first-ever combined upfront presentation for the 2019-20 season. We have some of the most iconic and inspirational storytelling in the industry and best-in-class brands. The combination of our great content, audiences, insights and creativity amplifies the partnerships and offerings we’re able to deliver to clients. We’re looking forward to a great event and a great season.”

The Hollywood Reporter’s Live Feed notes: “The combined presentation … means ESPN will not hold its own event for advertisers, which has typically taken place a few hours before ABC’s. Subsuming the sports giant into a company-wide presentation takes away some of its spotlight, but that also likely means less focus on a shrinking subscriber base.”

THR also notes: “The expanded presentation will still make time for the annual tradition of Jimmy Kimmel’s comedy routine in which he roasts his employers. Kimmel is confirmed to attend the 2019 upfront.”

3 Comments

  1. Get rid of Kimmel …..not funny at all

  2. Amen to that Sister !!

  3. Hopefully, This includes the full info on the launch date for the streaming service, prices, date of launch and if all of these networks will be included or will there be an extra charge for each of those channels.

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