Two of the biggest beer manufacturers are in a legal fight over an ad campaign that was featured in commercials debuting in this year’s Super Bowl. At issue are Bud Light’s corn syrup ads, which continue to air.
The medieval-themed ads poke fun at Bud Light rivals Miller Lite and Coors Light, suggesting they use corn syrup in the brewing process while Bud Light does not. You can see one of the ads below.
CNN reports that MillerCoors, which brews Coors Light and Miller Lite, filed suit against Anheuser-Busch, the maker of Bud Light, saying the commercials are “false and misleading.” MillerCoors wants the ads blocked and wants Anheuser-Busch to set the record straight.
“Bud Light’s ads during Super Bowl LIII touted the fact that the beer is sweetened with rice rather than corn syrup. And they took jabs at its competitors,” CNN reports. “In the first ad, the Bud Light King, Bud Knight and others are trying to figure out what to do with a corn syrup barrel that was delivered to them by mistake. They set out to the Miller Lite castle to see if the barrel belongs there, but the castle had already received its delivery of corn syrup. Finally, they make it to the Coors Light castle, whose occupants have been looking for their corn syrup barrel.”
MillerCoors is quoted saying in the lawsuit, filed Thursday, that Anheuser-Busch “plotted an extensive and pervasive advertising scheme designed to frighten consumers into switching away from Miller Lite and Coors Light to Bud Light.”
The lawsuit “accused Anheuser-Busch of using corn syrup as a fermentation aid in drinks such as Stella Artois Cidre and Bud Ice,” CNN adds, noting: “MillerCoors said it never uses high fructose corn syrup, which it says is different from corn syrup. But it alleged that Anheuser-Busch uses high fructose corn syrup in some of its drinks such as Rita’s Berry-A-Rita.”
Here’s a look at the Anheuser-Busch campaign …