TVWeek, Nebraska Tourism

State Rolls Out a Classic ‘Low Expectations’ Tourism Campaign, Proclaiming ‘Honestly, It’s Not for Everyone’

Apr 4, 2019  •  Post A Comment

One state isn’t concerned about setting low expectations with its new tourism campaign. The latest campaign aimed at bringing tourists to Nebraska proudly proclaims, “Honestly, it’s not for everyone.”

Spots for the new campaign, developed with Vladimir Jones, compare the state to “that odd kid” in school who turns out to be pretty interesting. Other spots talk about the state’s reputation for being flat and boring — with the words appearing over a decidedly rocky and “unboring” landscape.

Here are a couple of examples …

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