YouTube Moving Into Interactive Programming

Apr 9, 2019  •  Post A Comment

“YouTube is making a move into interactive programming and has tapped a longtime content executive to lead the push,” according to The Hollywood Reporter. “Ben Relles, who has served as head of unscripted since 2015, will transition into a new role as head of innovation, in which he will oversee the development of interactive programming and live specials.”

Relles will continue to report to YouTube global head of original content Susanne Daniels, THR notes.

In a statement, Daniels said: “We now have amazing new tools and opportunities to create and tell multilayered and interactive stories. Ben has an intuitive and experienced understanding of how the platform can enhance content making him the perfect choice to develop this exciting new division.”

THR adds: “YouTube’s foray into the interactive space follows an effort by Netflix to explore the new, technology-enabled content arena. The subscription streaming giant had dabbled in choose-your-own-adventure style kids programming for a few years before unveiling its first adult-centric program, an installment of Charlie Brooker’s ‘Black Mirror’ called ‘Bandersnatch.’ Since then, Netflix has also announced plans for the Bear Grylls project ‘You vs. Wild,’ which is set [to] bow Wednesday.”

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