Fox News has made a key executive appointment, hiring a new executive vice president of advertising sales. The company announced today that Jeff Collins of Viant Technology has the position, starting today.

Collins will oversee ad sales for all of Fox News Media, including Fox News Channel, Fox Business Network and Fox News Digital.

The position was previously held by Marianne Gambelli, who transitioned to president of Advertising Sales for Fox Corp. last fall.

Collins was most recently chief revenue officer for Viant Technology, but he has a long history with Turner Broadcasting and CNN. He spent 18 years with Turner, where he held sales and leadership positions across many of the Time Warner brands.

As senior VP of Sales and Marketing, he oversaw all East Coast sales, representing 70 percent of the revenue across the CNN properties including CNN, HLN, CNN Airport and CNN Digital. He also created and oversaw the strategic positioning of CNN and HLN during the upfront season and throughout the scatter market, along with senior-level client and agency relationships.

“Jeff’s proven track record in identifying new revenue streams and implementing strategic partnerships will add depth and innovation to our sales team,” Gambelli said in today’s announcement. “We look forward to welcoming him to Fox News as we further expand our business beyond traditional platforms.”

Click here to read today’s full announcement.

Jeff Collins (Fox News)