NBC News just entered the increasingly crowded video streaming news sector, formally launching NBC News Now today. The free service provides eight hours of programming on weekday afternoons and evenings, NBC News announced.
NBC News President Noah Oppenheim announced the venture back in March at the South by Southwest Festival in Austin, Texas. The service follows the launches of CBSN, ABC News Live and Fox Nation.
NBC News Now began streaming earlier this month with recorded pieces on an irregular schedule, and it soft-launched last week with live and recorded content that streamed continuously, NBC News noted.
“Beginning Wednesday, NBC News Now will stream continuously from 3 p.m. to 11 p.m. ET Monday through Friday at NBCNews.com/now,” NBC News reported. “It will also be in the NBC News mobile app and on NBC News’ apps on Apple TV, Roku and Amazon Fire TV, a spokeswoman for NBC News said.”
Oppenheim has said that the plan is to take the service to 24 hours a day in the coming months.
He’s quoted saying: “We will be drawing from the reporting that takes place across all the other NBC News properties. We will actually be reaching into other corners of NBCUniversal — E! News, sports, you name it — for some of that content.”
The service is supported by advertising and by sponsorship from Citigroup Inc.