Five women now spearhead the ad strategies for the leading network groups that will control the lion’s share of the $70 billion TV ad business during this year’s annual upfronts, and all of them have tales to tell about their rise through the ranks in the male-dominated advertising industry, Ad Age reports.
“Linda Yaccarino, chairman of advertising sales and client partnerships at NBC Universal, was turned down for a promotion early in her career because she was on maternity leave,” Jeanine Poggi writes in the introduction to her in-depth interview with the five women. “Donna Speciale, president of ad sales at WarnerMedia, took up golf to fit in with her male colleagues. Marianne Gambelli, president of ad sales at Fox, kept it a secret that she was on a beer account because at the time it was seen as bizarre for a woman to sell beer. Jo Ann Ross, president and chief advertising revenue officer at CBS, felt it was necessary when interviewing at the Eye network to admit she was trying to conceive. Rita Ferro, president of advertising sales and partnerships at Walt Disney, was often the only woman at the table during her years as an ad executive in Latin America.”
In the interview, the women talk openly about the past, present and future of the industry. We encourage readers to click on the link above to Ad Age to read this thought-provoking piece.