A recent shakeup in the anchor lineup at “CBS This Morning,” with Anthony Mason and Tony Dokoupil joining Gayle King as Norah O’Donnell heads out for “CBS Evening News” and John Dickerson exits to “60 Minutes,” does not appear to be helping matters as the show continues to search for viewers.
The New York Post’s Page Six reports that after a brief uptick the numbers have headed south.
“The CBS show initially saw a bump in viewers” in late May, the story reports. “But for the week of June 17, ‘This Morning’ had its smallest average audience since the changes, with 2.7 million total viewers, down from 3.1 million, a 14% dip.”
The Post adds that the program also lost viewers in the 25-to-54 demo, where it dropped 17% from the same week a year ago.