Continuing a trend that has been seen at the other networks, Fox Corp. is the latest network group to wrap up its upfront advertising negotiations with strong pricing increases.
MediaPost reports that Fox’s CPMs are up 11% to 12% from a year ago.
“Fox scored upfront dollar volume gains of around 5% over last year to hit $1.7 billion to $1.8 billion, according to media executives,” MediaPost reports. “Other broadcast networks that finished their upfronts have seen 1% to 3% gains in volume with slightly higher pricing gains. CBS, The CW, WarnerMedia (Turner networks), Hallmark channels, and Univision have all completed negotiations.”
Fox reportedly did well with telecommunications, financial services, automobiles and streaming services marketers, with MediaPost noting that much of the strength was due to sports and other live programming.