TVWeek, Katz Networks

Network to Be Rebranded

Sep 18, 2019  •  Post A Comment

Katz Networks, part of The E.W. Scripps Company, announced on Wednesday that its popular network Escape will be rebranded Sept. 30 as Court TV Mystery.

“Court TV Mystery will continue the mission of Escape, which targets women 25-54 with programming anchored in true-crime and is available in 103.5 million homes representing 94 percent of the United States,” the company said in today’s announcement. “Court TV Mystery’s lineup will include the long-running, top-rated crime series ‘The First 48,’ ‘Forensic Files,’ ‘American Greed,’ ‘FBI Files,’ ‘Crime Watch Daily,’ ‘Unsolved Mysteries’ and more.”

Jonathan Katz, president and CEO of Katz Networks, says in the announcement: “Court TV Mystery will continue to focus on true-crime programming but will now be powered by one of the most recognizable brands in television history. While increasing consumer recognition, aligning the two networks also creates increased marketing and co-promotional strength and the ability to naturally share content. We have begun producing true-crime docuseries and documentaries for Court TV, drawing from the nearly 100,000 hours of footage in the original network library. This compelling content will premiere on Court TV then have a home on Court TV Mystery, giving the millions of consumers who are hungry for the real-life drama of true-crime programming more opportunities to watch and enjoy it.”

The announcement notes that Katz rebooted Court TV across multiple platforms in May. Court TV Mystery joins a growing group of Court TV brands in the Katz portfolio, including the Court TV network, mobile app and the just-launched Court TV Podcast.

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