Starz has a new president and chief executive officer, with the announcement Thursday by parent company Lionsgate that Jeffrey A. Hirsch is taking the position. Hirsch, who has been the Starz chief operating officer, signed a new long-term deal with the company.
The company said the move reflects “strong recent gains in Starz’s programming slate, distribution footprint and subscriber acquisition.”
“As CEO, Hirsch will shape the overall business and programming strategy for Starz and oversee the continued evolution and expansion of the Starz premium subscription platform around the world,” the announcement adds.
“Hirsch joined Starz four years ago, was promoted to COO in 2016 and has been running the network for nearly a year,” the company noted. “Under his leadership, Starz increased its overall domestic subscriber base from 23.5 million to 24.7 million last year and continued the rapid growth of one of the industry’s most successful domestic OTT businesses. Starz already has more than 4.4 million domestic OTT subscribers with successful launches during the last year on Apple, Hulu, Roku, YouTube TV and an array of other platforms.”