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MediaPost

Broadcast Nets’ Premiere Week: A New Season, But the Same Old Declining Viewership

Oct 2, 2019  •  Post A Comment

Significant declines in viewership continued for the broadcast networks even as they unveiled their shiny new season. In the first week of the 2019-2020 season, double-digit percentage declines continued in traditional Nielsen measurement, MediaPost reports.

“Looking at the top four broadcast networks, total average viewers for the first week of the season were down 9% to 6.2 million viewers in Nielsen live program-plus-same day time-shifted viewing — with 18-49 viewers off 12% to a Nielsen 1.35 rating,” the story reports.

MediaPost notes that NBC received a boost from “Sunday Night Football,” which delivered top metrics in both 18-49 viewers and total viewers.

“However, NBC — as with most other networks — showed declines, down 10% in 18-49 ratings to a 1.8 rating/9 share, and 5% lower in total viewers to 7.48 million viewers,” MediaPost adds. “Fox was a rare exception in the first week — benefiting from another season of ‘Thursday Night Football,’ which pushed Fox’s total viewer average 8% higher to 5.74 million and 6% higher in 18-49 ratings to a 1.7 rating/8 share.”

The report notes that CBS suffered some of the deepest losses, in part due to its mega-hit “The Big Bang Theory” having ended its 12-season run last May.

“CBS dipped 18% in total viewers to 6.89 million, losing a rare top spot in the week’s period to NBC. The network also sank 23% in its first week in 18-49 viewer ratings to a Nielsen 1.0 rating/5 share,” MediaPost reports. “ABC drifted just below CBS, down 13% in total viewers to 4.7 million and off 25% in 18-49 viewers to a  0.9 rating/5 share.”

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