In a move that’s seen as a direct assault on Netflix, Verizon is offering to provide a free year of the new Disney Plus subscription service, valued at about $84, to new and current customers, the AP reports.
Disney Plus is set to roll out Nov. 12 with a $6.99 monthly subscription price. The AP notes that the Verizon offer “extends to certain new and existing unlimited 4G and 5G customers at Verizon, as well as the vast majority of new home-internet customers.”
The new Disney service will feature films from Disney, Pixar, Marvel, “Star Wars” and National Geographic along with popular TV series, such as “The Simpsons.” The service also plans to produce more than 25 original series and 10 original films and documentaries in its first year, including a remake of “Lady and the Tramp,” the AP notes.
“The promotion is the latest volley in an escalating attack on Netflix, which has amassed 158 million subscribers since launching its streaming service 12 years ago,” the story reports. “Although it remains by far the largest and best known streaming service, there are concerns that its heyday may be nearing its end as Disney, Apple, AT&T and Comcast prepare to enter the fray with well-funded and, in most cases, cheaper alternatives.”