ViacomCBS Names New Top Lobbyist; CBS Veteran to Depart

Oct 8, 2019  •  Post A Comment

The man who has been the top lobbyist for CBS as executive VP of global government affairs since 2013 will exit the company upon completion of the Viacom-CBS merger, Variety reports. John Orlando is headed out, with Viacom veteran DeDe Lea to lead public policy and governmental relations for ViacomCBS.

Lea, who has been Viacom’s head lobbyist since 2013, will serve as executive VP of global public policy and government affairs, reporting to ViacomCBS CEO Bob Bakish, Variety reports.

Bakish is quoted saying: “DeDe has been an incredible advocate for Viacom, our audiences and the creative community over the past two decades. She brings unmatched experience, relationships and leadership to this role, and we’re thrilled she will serve as the voice of ViacomCBS in Washington and in the highest levels of government around the world.”

The report notes that Orlando “first joined CBS in 1998. After a stint at the National Association of Broadcasters, Orlando returned to CBS in 2006. He was tapped as the Eye’s head lobbyist in 2013 following the retirement of Marty Franks.”

DeDe Lea (ViacomCBS)

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