Variety, Netflix

Big Netflix Rollout for ‘The Irishman’

Dec 6, 2019  •  Post A Comment

Martin Scorsese’s acclaimed new mob epic “The Irishman” has been a big draw in its streaming debut on Netflix. Nielsen estimates that the three-and-a-half-hour movie was watched by 17.1 million unique Netflix viewers in the U.S. in its first five days on the streamer, Variety reports.

The movie, which stars Robert De Niro, Al Pacino and Joe Pesci, premiered Nov. 27 on Netflix following a limited run in U.S. theaters.

“Over the first five days … on Netflix, ‘The Irishman’ maintained a steady amount of viewers, Nielsen said: The movie registered an average minute audience of 13.2 million in the U.S. over that span, less than ‘Bird Box’ (16.9 million) but higher than Netflix’s ‘El Camino: A Breaking Bad Movie’ (8.2 million),” Variety reports. “Normally used for TV ratings, Nielsen’s average minute audience metric in this context is a measure of time spent viewing (i.e., the average number of viewers calculated based on a movie’s total runtime) rather than the total number of people who watched a VOD title.”

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