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Daily Archives : Mar 12, 2008

Break Bows Dax Shepard Series

Break Media partnered with actor-comedian Dax Shepard, who is producing the original Web series “Bro Search” for Break.com that premieres today, the media company announced. Mr. Shepard hails from MTV’s “Punk’d” and feature films including “Employee of the Month.” His…

More SXSW Coverage; ‘The Guild,’ Vuguru, ‘Ask a Ninja’

Daisy Whitney continues rockin’ and talkin’ with some of the biggest names at the South by Southwest Interactive Conference in Austin, Texas. In her latest videos, she talks to Felicia Day, creator of “The Guild,” which was just named by…

ABC Takes It Slow for Fall

ABC has yet to pick up any fall drama pilots since the end of the Writers Guild of America strike, the Hollywood Reporter notes. The network, which renewed its freshman drama series “Dirty Sexy Money,” “Private Practice” and “Pushing Daisies,”…

House Committee Seeks Records in FCC Probe

The House Energy and Commerce Committee is stepping up its probe of the Federal Communications Commission, suggesting its initial look at agency procedures found management faults. The committee’s oversight and investigations panel is “investigating allegations from current and former FCC…

Revamped Upfronts Don’t Scare Media Buyers

A Mediaweek poll of media buyers indicated that series development delays and lack of fanfare at the upfronts will have little impact on the ad-buying season, the Hollywood Reporter said. The writers strike has left networks with less finished product…

Discop East Takes Show to Africa

The creators of Discop East will launch a new niche content market, Discop Africa, in February in Dakar, Senegal. The three-day convention will bring TV program buyers and sellers together for content acquisition and distribution in Africa. Discop Africa ’09…

Advertisers Nuts Over March Madness

Like college basketball fans, marketers are crazy for March Madness. The annual NCAA Men’s Basketball Tournament broadcast by CBS draws some of the highest ad rates of any programming on television. While others do the bracketology to figure out which…

Montgomery Keeps GroupM on Digital Track

At WPP’s GroupM media unit, John Montgomery has to keep track of a lot of digital assets. GroupM has been investing in companies in areas ranging from gaming to behavioral targeting to social networking. In his new job as chief…

No Joke: ‘Overbooked’ to Aid Autism

Comedy Central is planning the show that keeps on giving. After “Night of Too Many Stars: An Overbooked Benefit for Autism Education” appears on the network April 13 at 8 p.m., it will be available for purchase on iTunes and…

Chart: Forecasting Ad Industry Change

Ask a group of senior client, agency and media executives how the ad industry will change in the future and you’re likely to get some interesting answers. The Association of National Advertisers took such a poll last month at its…