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Revamped Upfronts Don’t Scare Media Buyers

Mar 12, 2008  •  Post A Comment

A Mediaweek poll of media buyers indicated that series development delays and lack of fanfare at the upfronts will have little impact on the ad-buying season, the Hollywood Reporter said. The writers strike has left networks with less finished product to present to advertisers at the May upfront, where the networks have canceled their traditional parties in favor of more streamlined presentations. The poll saw advertisers noting the usually glitzy week with the networks constitutes only about 20% of their total buy. CBS CEO Leslie Moonves remarked at a media conference that “there won’t be the bells and whistles” at this year’s upfronts, and predicted “a very different look than we’ve ever had before.”
— Julieanne Smolinski

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