Logo

Daily Archives : Mar 19, 2008

American Forces Network Drafts ‘Judge Alex’

American servicemen and -women overseas will have access to courtroom drama, thanks to a deal that brings Twentieth Television’s “Judge Alex” to the American Forces Network. AFN is a worldwide radio and television network operated by the United States Department…

AFTRA Ratifies Contract With ABC, NBC Network News Divisions

The American Federation of Television and Radio Artists, the labor union representing more than 70,000 actors, singers, writers, journalists and performers working in entertainment and news media, has ratified a new contract with ABC and CBS for its network journalists,…

NBC Puts Two Owned Stations on Block

NBC is selling two of its owned stations, WTVJ-TV in Miami and WVIT-TV in Hartford, Conn. “We’ve taken a hard look at our portfolio and made some difficult decisions about what’s best for our business going forward,” NBC Local Media…

Game Scores ‘10’ With Cartoon Net

One might think that, as youngsters spend more time with their Xboxes and PlayStations, video game companies would be the natural enemy of the kids television networks. Instead, they’ve become important advertisers and marketing partners, and networks are creating for…

How to Use Video: Panelists Count the Ways

From Cellphones to Cinemas, Screens Are Everywhere, but Catching Eyeballs Isn’t a Given

Ascher Keeps Eye on Kids’ Habits

Just from watching his own children, Neil Ascher knows while kids today still watch TV, there are more things than ever keeping them occupied—and more ways for marketers to reach them. As executive VP at Zenith Media, Mr. Ascher is…

Nick Tries Dancing to New Tune

While the adults are enjoying “Dancing With the Stars,” Nickelodeon wants teens snapping their fingers and shuffling their feet to its new show “Dance on Sunset.” “Dance on Sunset,” premiering March 29, is a dance/variety show that will feature popular…

Chart: Nickelodeon Corners Kids Market

Nickelodeon’s dominance in the kids market can been seen in the list of the 10 highest-rated shows among kids 6 to 11 years old. All of them were on Nick in February, with a “Fairly OddParents” movie leading the way….

Jeff Zucker: Broadcast Networks Must Still Aim Big

The NBC Universal Head on Why Niche Is No Good

Rentrak to Measure On-Demand Viewership for Turner Channels

Rentrak, an information management company, has entered into a multiyear deal with Turner Broadcasting System and its affiliate channels, the companies announced today. Rentrak’s On Demand Essentials service will provide metrics and analysis of on-demand viewing of Turner networks Adult…