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Monthly Archives : January 2008

MTV Puts Programming Clips on Veoh, GoFish

As part of its broader effort to boost viewership through Internet partnerships, Viacom unit MTV Networks will begin showing video clips of its programming on online video service Veoh Networks and publicly held Web video network GoFish, the companies said…

NBC Working With Advertisers on Golden Globes Replacement Show

With Sunday’s glamorous Golden Globes telecast canceled, NBC is trying to retain some of the $20 million in ad revenues the award show was due to generate. Some clients will get the money they would have spent on commercials—at an…

Fox Stations Playing ‘Trivial Pursuit’

Bolstered by a deal with key Fox stations, Debmar-Mercury has cleared upcoming game show “Trivial Pursuit: America Plays” in more than 55% of the country and has been given a go heading toward its September debut. Among the Fox affiliates…

Comcast’s Tru2way Offers Way Around Set-Top Box

In the first keynote speech by a cable chief executive at the Consumer Electronics Show, Comcast CEO Brian Roberts announced Tuesday that the company is introducing an open technology platform this year that will allow any developer to create interactive…

Comcast Promises 1,000 HD Channels by Year End

(Corrected at 3 p.m. to note HD choices in first paragraph.) Comcast will offer more than 1,000 high-definition choices by the end of 2008, Comcast CEO Brian Roberts said during his keynote address Tuesday morning at the Consumer Electronics Show…

Nick Promotes Maltin, Loses Freeman to Turner

Marketers at the kids networks are playing musical chairs. Nickelodeon veteran Brenda Freeman has jumped to Turner Animation, Young Adults & Kids Media, where she will be chief marketing officer. At Nickelodeon, Samantha Maltin was promoted to senior VP of…

NBC’s Gala Globes Telecast Canceled

The pomp and circumstance of the 65th annual Golden Globes has been scaled back dramatically, with the Hollywood Foreign Press Association announcing today the cancellation of the NBC telecast of the awards due to the writers strike. Instead, the HFPA…

Echostar Makes Deal With BIAP to Offer Presidential Election ITV Content

Echostar struck a deal with interactive television technology firm BIAP that will let the satellite provider offer presidential election-related ITV content. Under the deal, Echostar has launched “Dish Decision 2008, a portal with political information on the national, state and…

NBC Partners With Microsoft for Online Olympics Coverage

On top of 3,600 hours of Summer Olympics coverage offered by NBC Universal, the studio announced that it was teaming up with MSN and Microsoft in a strategic partnership to form “NBCOlympics.com on MSN,” which will be powered by Microsoft’s…

MobiTV Has ESPN on the Go

ESPN has partnered with MobiTV to create ESPN Mobile TV. The 24/7 channel for wireless is designed to offer live, simulcast sports events; comprehensive and breaking sports news, mobile-exclusive programming; commentary and analysis; and real-time sports scores and game updates….