Online video producers have a ways to go before they can support themselves on ad sales alone. While advertisers are expected to pour $1.4 billion into online video this year—up from $775 million last year—that money isn’t yet trickling down…
When NBC unveils its prime-time schedule Wednesday, weeks ahead of the traditional broadcast upfront presentations in May, business and strategy is likely to be the star, rather than any new big-budget show. The Writers Guild of America strike upset the…
History is turning a page. The channel is launching a new image campaign this month using the theme “History. Made Every Day.” to highlight its more contemporary programming under Nancy Dubuc, who has been president for 15 months. Powered by…
Video search and targeting firm Digitalsmiths has signed a deal to provide video search for a new Web site that Warner Bros. Television plans to launch in early April. The partnership with Warner Bros. is the first deal Digitalsmiths has…
Some cable network executives are optimistic that increased viewing—partly driven by the Writers Guild of America strike that hobbled the broadcasters—will translate into a bonanza in the upfront advertising market. But buyers note that a once red-hot scatter market has…
The writers strike will leave its mark on Cannes this year, as the Mip TV television programming bazaar running there April 7-11 signals the unofficial end of the international sales season. The labor dispute may have caused as much as…
Hulu, the News Corp.-NBC Universal joint Web-video venture, is winning over viewers but who are these early adopters? Daisy Whitney dug down and found surprising answers about the age profile of Hulu’s audience. Then she dug deeper and found different…
NBC and Nexstar are investing heavily in station Web sites, MediaDailyNews reports. The move would help NBC nearly double its digital sales initiatives and ratchet up executive bonuses at Nexstar, where corporate bumps are derived from online performance. NBCU, which…
Nielsen plans to make time-shifted ratings data the currency for the local television ad marketplace, according to a report by MediaDailyNews. An unnamed Nielsen executive made the announcement to station executives, who disclosed the move during a panel at the…
Nielsen Co. has been understating household coverage for about 20 networks since October 2007, the company disclosed today, MediaDailyNews reports. The affected networks or extent of the overstatement were not disclosed, but Nielsen said that the discrepancy was due to…