NBCU is joining forces with Tribune and Hearst-Argyle to ease the digital transition and ensure that programming reaches viewers after the switch, according to Broadcasting & Cable. The companies plan to promote the use of Active Format Descriptor technology to…
Recent figures from Nielsen Monitor-Plus indicate that there was little growth in ad spending during 2007, and that was particularly true of segments of the television business. None were as strong as the Internet or national magazines last year. However,…
NBC is on track to generate about $1 billion in topline digital revenue this year, up 40% from last year, said George Kliavkoff, NBC Universal’s chief digital officer, during a keynote presentation at the Ad:Tech conference in San Francisco this…
Internet users in the United States viewed a record 10 billion Web videos in February, according to the comScore Web metrics service. That’s a 3% gain in viewership over January 2008 and a whopping 66% increase year-over year. ComScore names…
Lifetime Networks said it launched Lifetime Television HD and signed deals with AT&T and Verizon to carry the new service. Lifetime launched Lifetime Movie Network in HD last year. Lori Conkling, executive VP for distribution at Lifetime said in a…
Screen Actors Guild President Alan Rosenberg won’t rule out going on strike if his guild and network studios can’t agree on a new contract, the New York Times reports. Mr. Rosenberg, who has been head of the Guild since 2005,…
ABC is planning to integrate live commercials into “Jimmy Kimmel Live,” Adweek reports. Live spots, once a staple of TV, are now seen as a way to help sponsors stand out and beat the digital video recorder and remote control….
China demanded an apology from CNN over comments made by anchor Jack Cafferty that were critical of the Chinese government, the New York Times reports. CNN issued a statement saying Mr. Cafferty did not intend to “cause offense” to the…
The NFL Network this year will start its eight-game schedule three weeks before its usual Thanksgiving season debut, Multichannel News reports. The first game, on Nov. 6, will feature the Cleveland Browns hosting the Denver Broncos, Multichannel News reports. —…
Verizon yesterday said it applied to have its FiOS fiber-optic television service available to New York City’s five boroughs. By 2014, Verizon said it plans to complete its fiber-optic network, which would be available to 3.1 million New York City…