Former Bush White House Press Secretary Tony Snow has joined the CNN stable of political contributors. Mr. Snow resigned his job in November after waging his second battle with cancer. He was a longtime conservative commentator and player before becoming…
Disney-ABC has redesigned SoapNet.com, the home site of its daytime drama programming, and created a new online advertising network to capitalize on the revamp. The redesigned version has added celebrity, beauty and fashion news to its soap coverage, which currently…
Warner Bros. Television Group has partnered with Time Inc.’s Essence Communications to produce a new Web destination in tandem with Warner’s Telepictures Productions, the companies announced today. Under the partnership, the two media companies will relaunch Essence.com this summer. The…
Seth MacFarlane is on deck to deliver the 2008 Promax/BDA Conference keynote address, according to Promax/BDA President Jonathan Block-Verk. The conference will run June 17-19 at the Hilton New York Hotel. “Seth is a remarkable talent and a catalyst for…
Online television network Revision3 will begin distributing its Web series on Hulu, Joost, Tivo, Break.com and Revver, the company said today. Revision3 currently produces about a dozen online TV shows that have been available primarily on its own site, Revision3.com,…
An advertising executive last week said something that shocked me. The agency representative said that advertisers are resistant to moving away from pre-roll ads online because they want to be able to tell a story with their ads. OK, I…
Jeff Berman has been promoted to president of sales and marketing at MySpace. Mr. Berman most recently was the company’s executive vice president of marketing and content. Before joining MySpace in 2005, he was a private political consultant following his…
Characters from the two popular Web series “Lonelygirl15” and “KateModern” will guest star in each other’s shows for the next two weeks starting today, the creators of both series announced. The shared programming will run through May 1 on www.LG15.com…
Alec Gerster, formerly CEO of media buyer Initiative, has joined Navic Networks as chief marketing officer. Navic develops interactive television software that enables targeting of commercials to viewers. “Alec’s extensive experience, perspective and insight will be invaluable as the media…