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Daily Archives : May 1, 2008

Gordon Joins Initiative USA

Media buyer Initiative USA named Todd Gordon as senior VP, director of national broadcast. Mr. Gordon joins the agency from MediaCom. The addition of Mr. Gordon allows Initiative to promote Kris Magel, who joined the agency last year, to executive…

AT&T Starts Mobile-Phone TV Service

AT&T next week will start television service for mobile phones that will include programming form CBS, NBC, Fox and Comedy Central, the Wall Street Journal reports. The service will be available in 58 U.S. markets, the Journal says. — Danny…

Redstone Punchy About CBS Fights

Viacom and CBS Chairman Sumner Redstone was critical of CBS CEO Leslie Moonves’ decision to air mixed-martial arts fighting on the network, the Hollywood Reporter says. Speaking on a panel in Beverly Hills, Mr. Redstone said he didn’t think it…

Strike Costing Dramas Viewers

As broadcast networks schedules return to close to normal, drama series are registering some of their lowest ratings ever, the New York Times says. On the other hand, CBS’s Monday night comedies have bounced back well.

Studios Blast SAG Demands

As contract talks stall, the major studios criticized demands made by the Screen Actors Guild as unreasonable and unrealistic, Daily Variety reports. On its Web site, the Alliance of Motion Picture and Television Producers posted an update with the message…

Cablevision to Bid $650 Mil. on Newsday

Cablevision will make a $650 million bid for Long Island newspaper Newsday, or about $70 million more than competing offers from Mortimer Zuckerman and Rupert Murdoch’s News Corp. the New York Times reports, citing people familiar with the situation it…

‘Idol’ in Rehearsal Controversy

“American Idol” judge Paula Abdul, who on Tuesday’s show made comments about a performance that yet to take place, admitted that the judges sometimes view parts of the contestants’ dress rehearsal and factor them into their comments, the New York…

Disney To Wrap Cyrus Tighter

Disney Channel executives said they will be involved with all of 15-year-old “Hannah Montana” star Miley Cyrus’s interactions with the media, though won’t change any scheduling of programming or public appearances, Multichannel News reports. Ms. Cyrus has received attention for…

Switchover Moves Sweeps to March

Nielsen Media Research said yesterday it will move its sweeps to March from February next year to allow for viewer disruptions likely to be caused by the switchover to digital broadcasting on Feb. 17, the Hollywood Reporter says. About 9%…

ABC Gets Wayans for ‘Better’ Pilot

ABC signed Damon Wayans to star in and executive produce its comedy pilot “Never Better,” Daily Variety reports. The show, based on a BBC2 series in the U.K., is about a recovering alcoholic trying to be a good father and…