Circuit City Stores Inc. said in a filing that the Federal Communications Commission should reduce or eliminate fines imposed against it for not labeling analog-only televisions with notices that they will need to be retrofitted after the switch to digital…
Things haven’t gone smoothly since Aegis Media merged its traditional media-buying agency Carat with Carat Fusion, putting Sarah Fay and Scott Sorokin in charge of the new Carat as CEO and president, respectively. Since July, there have been major account…
While overall product placement on cable was flat in the first quarter, the 10 cable programs that had the most placements packed in 16% more product, Nielsen Media Research said. Half of the top 10 programs in product placements appeared…
Spike TV, Viacom’s cable network aimed at men, is getting ready to air a group of series featuring tough guys. Tough guys are already proving to be a ratings grabber on cable. The crab fishermen of Discovery Channel’s “The Most…
Everybody talks about multiplatform ad campaigns. Some networks sell them. Some agencies put them together for their clients. Now MTV Networks says it can measure them. The argument has long been made that by giving customers more interconnected ways to…
CBS is hoping a scheduling strategy that stresses laughs, ladies and lots of procedural dramas will help it regain the Nielsen crown it’s ceding to Fox. After a five-year run as the most-watched network, CBS later this month is expected…
Please join Josh Sapan, Char Beales, Kathleen Finch and Italia Commisso Weinard to discuss “The Future of Cable” this Sunday at the NCTA Show in New Orleans. The event will include presentation of the TelevisionWeek Cable Executive of the Year…
CBS unveiled its 2008-2009 programming strategy at an upfront week presentation in New York this morning. MONDAY 8 p.m.: “The Big Bang Theory” 8:30 p.m.: “How I Met Your Mother” 9 p.m.: “Two and a Half Men” 9:30 p.m.: “Worst…
ABC Entertainment President Steve McPherson closed his efficient 2008-2009 programming presentation at Lincoln Center’s Avery Fisher Hall by thanking The CW for throwing ABC’s upfront party Tuesday afternoon. He was just joking, of course. The CW’s party immediately followed ABC’s…
Turner Networks will offer advertising clients a new system to match their spots to relevant programming, Television Week reports. The system, which has been in development for more than a year, will make its first ad placements in the fall,…