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Monthly Archives : May 2008

‘Secret Millionaire’ Comes to Fox

Fox has ordered six hourlong episodes of the reality series “Secret Millionaire” from RDF USA, the Hollywood Reporter says. The modern-day twist on “The Prince and the Pauper” will follow wealthy benefactors as they go undercover in impoverished neighborhoods, the…

Disney Lab to Probe Ad Response

The Walt Disney Co. plans to create a lab in Austin, Texas, by the end of the year to measure the biometric reactions of viewers to advertising on new technologies, the Associated Press reports. The lab will pool 4,000 people…

Starz to Launch Fifth HD Channel in July

Starz Entertainment will launch Encore HD this July, the fifth high-definition channel in its roster. Programming for the subscription movie channel is set to include HD versions of the films “Cars,” “Click,” “The Guardian” and “Talladega Nights: The Legend of…

Viewers Still Watch Live TV

Only 1% of people said they “most often” view television by downloading or streaming shows, according to a national survey commissioned by Entertainment Weekly, AdAge reports. Sixty percent of the 1,000 adults surveyed said they still watch their favorites shows…

Bravo Tops Gay-Friendly List

A study conducted by advertising agency Prime Access and San Francisco-based media company PlanetOut found that Bravo, Showtime and HBO are the most gay-friendly networks, Broadcasting & Cable reports. Bravo placed first among the 5,000 people surveyed, which constituted a…

CBS Renews ‘Unit,’ ‘Mother,’ ‘Christine’; Cancels ‘Shark,’ ‘Moonlight’

CBS has given good news to bubble shows “The Unit,” “How I Met Your Mother” and “The New Adventures of Old Christine.” All three shows have been renewed for next season, according to people familiar with the network’s decisions. There…

Networks Rebound With Cross-Media Platforms

The upfronts are not a representative indicator of networks’ performance, nor is their released information reliable, JackMyers.com reports. Marketing and cross-platform initiatives, as well as alternative distribution models, should help the networks rebound from the fallout of the writers strike…

ABC’s Slate Gets Two New Shows for Fall

ABC’s 2008 fall schedule looks a lot like its 2007 fall schedule. As expected, the network Tuesday took the wraps off of a 2008-09 lineup that contains very few changes. Indeed, three nights—Saturday, Sunday and Wednesday—return completely intact. The other…

ABC’s Shaw: Nielsen Should Track VOD

Mike Shaw, president of ad sales for ABC, plans to call on advertisers to push the Nielsen Co. to measure TV shows viewed on cable video-on-demand services. ABC has made deals with cable operators that make its programs available free…

CBS Doubles Up on ‘Race’

The CBS 2008-09 schedule just got a little more “Amazing.” The network has decided to double its order of the Emmy-winning reality show for next season. While one edition had already been greenlit, CBS told producers on Tuesday that it…