Turner Broadcasting plans to introduce a new advertising system designed to match commercial messages with the content of its programming. Turner, which holds its upfront presentation to advertisers Wednesday morning in New York, calls the system “TVinContext” and says it…
CBS may add comedy programming to either Wednesday’s or Thursday’s prime time lineup, Television Week reports, citing industry executives it didn’t identify. Wednesday may include “The New Adventures of Old Christine” and “Rules of Engagement” while the network may add…
The CW, which sold rights for its Sunday night prime time programming to Media Rights Capital, said Media Rights will have two comedies, a romantic drama and a Las Vegas-based crime drama, TelevisionWeek reports. The network’s new shows for the…
Unilever will start using interactive advertisements to sell products such as Degree deodorant, the Wall Street Journal reports. The company, which has agreements with Comcast and DirecTV, will run ads in which customers may use the remote control to get…
Officials who worked with then-presidential candidate Al Gore dispute how an HBO film characterizes the 2000 election, the New York Times reports. Ex-Secretary of State Warren Christopher said “Recount,” which dramatizes the disputed Florida results, was “pure fiction” while Gore…
Donnie Wahlberg will star in and help produce a TNT drama about a Boston-based drug-enforcement officer who was a former war hero, the Hollywood Reporter says. Ex-“Law & Order” writer-producer Walon Green will write the show, tentatively titled “Morse Code,”…
New York state’s filming tax breaks may lure J.J. Abrams’ “Fringe” and new ABC drama “Life on Mars” to base production there, Daily Variety reports. ABC’s “Ugly Betty” moved production to New York from Los Angeles after the Empire state…
ReelzChannel, which announces summer programming this week, will show specials on the new “Sex and the City” movie and “Chronicles of Narnia: Prince Caspian,” among other films, this year, Daily Variety reports. The channel, started in 2006, is shown on…
John Malone’s Liberty Media dropped an appeal against a ruling allowing IAC/InterActiveCorp’s Barry Diller to break up that company into five parts, which cuts Malone’s IAC voting rights, Daily Variety reports. Liberty will have the right to have a representative…