Stations Put the Election Online
Broadcasters Are Turning to Technology to Reach Younger News Consumers
Monthly Archives : May 2008
Quick Takes: Are Viewers Out of the Habit of Watching Prime-Time TV?
Are viewers out of the habit of watching prime-time TV? “At Nielsen, we’re finding that people are watching television during prime time more than ever this season. That’s because there is more choice, more TVs in the home and more…
‘Clickable Moments’ Can Add Up
Watch out, Google: Internet searching could be as close as your TV’s remote control. With all the time and energy being spent by industry experts trying to figure out which TV ads “work” and how to measure, you’d think TV…
Guest Commentary: Surveys Seek to Measure Industry’s Diversity
With the industry’s paradigm shifting toward improved time management and efficiency, Women in Cable Telecommunications and the National Association for Multi-ethnicity in Communications have aligned to streamline our research survey process for WICT’s PAR Initiative and NAMIC’s Multi-ethnic Employment in…
Studio Trying to Save ‘Back to You’
CBS mulling a pickup, as ABC and Fox start putting together their schedules
CW Turns to Tyra for Fall
Network’s new lineup includes reality show from “Top Model” star and a “90210” spinoff
CW Getting More ‘Gossip’
The CW’s “Gossip Girl” is getting a super-sized second season to make up for the episodes lost during the writers strike, E! Online reports. Twenty-four new episodes will air next season, which could premiere as early as summer, the Los…
Schwarzenegger Pushes for Tax Incentives
Gov. Arnold Schwarzenegger told reporters that California must increase tax incentives for movie and television studios in order to keep productions in state, the Hollywood Reporter says. He claimed lawmakers have been resistant to approve tax incentives despite his lobbying…
Speedster Joins ‘Heroes’
A super-speedy new character will be introduced on the new season of NBC’s “Heroes,” the Associated Press reports. Daphne, to be played by Brea Grant (“Friday Night Lights”), will be a foil for time traveler Hiro and his friend Ando,…
ABC News Adds Three Positions
ABC News announced three fresh news operations positions today, TVNewsday reports. Todd Donovan joins the network as the vice president of news technology while Chris Myers has been named the executive director for newsgathering operations, the Web site says. Renu…