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Monthly Archives : May 2008

Low-Power Stations Ask for DTV Aid

Low-power television stations are lobbying Congress for $450 million in aid to make the conversion to digital signals as soon as possible, Broadcasting & Cable reports. The low-power stations, which are being threatened with bankruptcy, aren’t required to make the…

Moms Fast-Forward Ads

A MindShare study found that 91% of American mothers surveyed do not watch commercials on their DVR, AdWeek reports. Watching television was the third most chosen me-time activity behind reading and surfing the Web, the newspaper says. MindShare surveyed 600…

CW Confirms It’s Subletting Sunday Night

The CW confirmed earlier reports that it will turn over its Sunday night programming block to the Media Rights Capital production studio for the 2008-2009 broadcast season. “This is a strategic move by The CW that will give viewers more…

‘High School Musical’ Show Gets New Name

ABC has renamed its “High School Musical” competition show to “High School Musical: Get in the Picture,” MediaWeek reports. The network has also revealed that the winner of the contest will appear in a music video that will play over…

GSN’s Roberts Rolls Dice on Indie Production

GSN senior VP for programming Jamie Roberts plans to leave the network to open an independent production company. Mr. Roberts will continue in his current post while GSN searches for a successor. His new company is expected to work on…

Pilots Generating Network Buzz

ABC TV’s “Bad Mother’s Handbook” and Warner Bros. TV’s “Captain Cook’s Extraordinary Atlas” are looking like likely pickups by ABC, Deadline Hollywood Daily reports, citing unnamed sources. CBS is high on its own “Mythological Ex” and WBTV’s “The Mentalist” while…

Verizon Ends Analog FiOS TV Service in Jersey

Verizon Communications will stop transmitting analog signals of local broadcasts to FiOS TV subscribers in New Jersey on June 2, Multichannel News reports. The proposed shutoff is part of Verizon’s plan to transition to digital television before the Feb. 17…

De Rossi Joins ABC’s Fresco Pilot

Portia de Rossi has joined the cast of ABC’s untitled Victor Fresco comedy pilot, TV Guide reports. The workplace sitcom centers around a moral guy trying to do the right thing in an amoral world, TV Guide says. Rossi’s most…

‘Weeds’ Going Through Changes

Showtime’s “Weeds” will have a new theme song and a new locale when it returns for its fourth season on June 16, the New York Post reports. Nancy’s new life as a pot dealer near the California/Mexico border also means…

CW Sells Sunday Night to Outside Programmer

Media Rights Capital to Fill Block Used for Repeats