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Monthly Archives : May 2008

TV on Tiny Cellphones Becoming Big Deal

AT&T Wireless yesterday began offering its 10-channel Mobile TV service, which costs subscribers $15 a month, to its 71.4 million subscribers, the New York Times reports. AT&T is banking on the U.S. popularity of the concept, which started in Japan…

WE, Sci Fi Get ‘Ghost’ Rerun Rights

WE and Sci Fi Channel agreed to share the rights to show reruns of “Ghost Whisperer” on cable starting next year, Daily Variety reports. Including an off-network agreement with Ion Television, the drama will generate as much as $700,000 per…

ABC’s Digital Video Pitch

New Player, Content Touted for Upfront

Cobbling Together a Target Ad Audience

NBC Packages Programming Across Media

Studios Eye Dickinson for Syndie

Seeking the Allure of a Name Brand

TV’s Time Warp

Network Schedulers Tweak Slates and Test New Programming Tactics in the On-Demand Era

Tailored Extras Help New Cable Channels Win Carriage

The cable and satellite television industries are booming and changing, with hundreds of new channels emerging as audiences break down into narrower niches. How will the cable system operators and satellite TV companies maximize their reach and monetize their products…

20th Investing in ‘Family’ Programs

‘Family Guy’ Seth MacFarlane Nets Deal Worth as Much as $100 Mil

Bold Ad Promise: Ratings Will Rise

TV Guide Offers Guarantee to Programmers

Primary Spending Reaches New Areas

Indiana, N.Carolina Seeing Unprecedented Presidential Ads