The CW Luring Viewers to Live TV
The CW is making a renewed effort to get its young audience to watch programming live on television, AdAge reports. As a part of the effort, The CW will promote a “watch and win” contest during the finale of “Gossip…
Monthly Archives : May 2008
Warner Bros. Gives The CW Daytime Programs
Warner Bros. Domestic Television Distribution will provide The CW with afternoon programming from 3-5 p.m., Broadcasting & Cable reports. Telepictures Productions’ “Judge Jeanine Pirro” will air from 3-4 p.m. on weekdays, followed by reruns of comedies “The Wayans Bros.” and…
ABC Cuts Down ‘Men in Trees’
ABC has canceled the dramedy “Men in Trees,” TV Guide’s Michael Ausiello reports, citing creator Jenny Bicks. “I wish the show had not been moved six times and put onto two long hiatuses. No show could survive that,” Bicks told…
Broadcast TV Product Placement Increases
Product placement on prime-time programming increased by 6% in the first quarter of 2008, according to the Nielsen Co., TVNewsday.com reports. Broadcast TV placement rose 39% on ABC, CBS, CW, Fox, MyNetworkTV and NBC while product placement on cable networks…
Magical Elves Sets Up Shop at NBCU
NBC Universal may have lost “Project Runway,” but it’s keeping a tight grip on the production company that helped create the hit for Bravo. Magical Elves, which produced “Last Comic Standing” for NBC as well as “Project Runway” and “Top…
Hulu Is Crack, iTunes Is Marijuana
One of the great things about being a reporter is you don’t have to make stuff up. You just report the stuff other people make up. Like what John Flowers, the San Francisco-based independent filmmaker, said during our recent recording…
NBC News Launches iCue for Students
NBC News is launching an ad-supported free online learning community aimed at students 13 and older named iCue. It combines games, peer talk and video in an environment intended to be fun and safe. The new site, announced Monday, was…
MacFarlane Deal May Top $100 Mil
“Family Guy” creator Seth MacFarlane signed an agreement with 20th Century Fox Television that may be worth more than $100 million over the next four years, TelevisionWeek reports. As part of the agreement, MacFarlane’s “Family Guy” and “American Dad” will…
BET’s Hudlin Still Facing Protests
Three years after being hired to revamp the programming on BET, former Hollywood director Reginald Hudlin faces complaints that the cable network is still serving up negative stereotypes of African Americans, the Washington Post reports. Mr. Hudlin tells the paper…
Fox Pitch: TV Spots Tops
Fox’s upfront pitch includes new research that shows TV advertising has the biggest impact on consumer product awareness, project familiarity and intent to purchase than other media choices, Mediaweek says. “Television needs to continue to prove its worth to advertisers,”…