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Monthly Archives : May 2008

Yahoo Holders Upset at Microsoft Fallout

Some Yahoo shareholders are upset at Chief Executive Jerry Yang for failing to reach an agreement with Microsoft, which offered $33 a share for the company, the Wall Street Journal reported. Yahoo directors failed to be “responsive to the needs…

Lewis to Counsel In Demand

Emily Lewis has been named director of business affairs and senior counsel for In Demand, Multichannel News reports. Lewis will be responsible for overseeing business agreements about the video-on-demand and pay-per-view provider’s services and products, the newspaper says. —Vlada Gelman

Teletrax, NBC Agency Renew Contract

Global broadcast intelligence company Teletrax and the NBC Agency, NBC Universal’s in-house advertising agency, have renewed their contract in a multiyear deal, TVNewsday reports. The NBC Agency depends on Teletrax’s intelligence services to monitor and analyze the effective usage of…

Bravo Expands Shows With Tie-Ins

Bravo Media is growing its television network with merchandising and publishing tie-ins, Mediaweek reports. On May 20, the company will release its first non-series DVD, featuring “Work Out” personality Jackie Warner on BravoTV.com; it also will premiere Tuesday on video-on-demand…

NBA Playoffs Up TNT Ratings

TNT’s average household rating is up 10% to a 2.1 household rating through 22 telecasts of the NBA Playoff games, Mediaweek reports. Viewership among men 18-34 has increased by 25% while the overall number of viewers is up 10% for…

NRTC to Carry Ion Media Networks

Ion Media Networks and the National Rural Telecommunications Cooperative have made a carriage deal, which will give rural subscribers access to Ion Television Network and its 24-hour digital networks, Multichannel News reports. The NRTC, an organization of more than 1,400…

Channel One Makes DTV Transition

Channel One, the in-school network, has replaced its analog broadcasting infrastructure with digital receivers, MediaDailyNews reports. The transition to digital distribution was made possible by Alloy Media + Marketing, which purchased the broadcaster in April 2007 with plans to invest…

‘Myles of Style’ Goes Further on HGTV

HGTV’s home and decor series “Myles of Style,” hosted by “HGTV Design Star” season two winner Kim Myles, has been renewed for a second season. In her series, Ms. Myles transforms ordinary spaces and infuses them with her “global urban…

ESPN, MobiTV Play Ball

ESPN will partner with mobile content service MobiTV to bring a basketball sweepstakes and live event to AT&T Wireless subscribers. The promotion, which runs until June 9, offers a subscriber and two friends the chance to play a 3-on-3 game…

People, CMT in Tune on Country Special

People and CMT are saddling up for a television special on the magazine’s quarterly country music issue. Allison DeMarcus of “CMT Insider” will host the half-hour program. It will include behind-the-scenes footage from the making of the People issue, which…