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Monthly Archives : June 2008

Nielsen Goes Out-of-Home

Nielsen’s out-of-home tracking service, which measures viewing in bars, hotels and gyms, will launch later this summer, Media Daily News reports. Nielsen Out-of-Home Report will collect data from 4,700 panelists, who will carry AT&T cell phones with program exposure tracking…

‘Tori & Dean’ Sets Oxygen Rating Highs

The third season premiere of Oxygen’s “Tori & Dean: Home Sweet Hollywood” marked the network’s highest-rated and most-watched season debut of an original series, Multichannel News reports. The episode garnered a 0.7 household rating and was up 14% among women…

Dramas Top DVR Playback

Dramas, particularly of the science-fiction sort, are among the most played-back shows on DVRs, Media Daily News reports. NBC’s “Heroes” and ABC’s “Lost” experience the most DVR playback with 29% and 28% of viewers, respectively, putting the shows on their…

Nielsen Replaces Phone Recruit System

Nielsen will scrap the “random digital dial” telephone system that it uses to recruit paper diary ratings samples, Media Daily News reports. Nielsen will use addresses of prospective panel households instead starting in November, the Web site says. The move…

Penny Marshall to Direct ABC’s ‘Jim’

Penny Marshall may helm several episodes of ABC’s “According to Jim,” Entertainment Weekly reports. The series returns for its eighth year midseason, the magazine says. —Vlada Gelman

Hope Remains for NBC’s Novela Remake

NBC’s adaptation of the Colombian telenovela “Sin Tetas No Hay Paraíso (Without T— There Is No Paradise)” is still in development for next season or beyond, Entertainment Weekly reports. A U.S. remake of the series was one of Ben Silverman’s…

Obama Mulling NBC Olympics Ads

There will be Olympics spots from General Motors, McDonald’s, Budweiser and Nike, but could there also be commercials for Barack Obama during NBC Sports coverage of the Beijing games? The Obama campaign has asked NBC Universal about Olympics advertising packages,…

Sears Goes to the ‘Mall’

MTV and retailer Sears are partnering for the cable network’s musical TV movie “The American Mall,” Broadcasting & Cable reports. Sears will carry the soundtrack and an exclusive special-edition DVD of the film, which premieres Aug. 11, the publication says….

‘Smallville’ Casts New Characters

“Battlestar Galactica’s” Sam Witwer will play Doomsday on The CW’s “Smallville” next season, Michael Ausiello reports. Additionally, Cassidy Freeman has been cast in the role of the sexy and vengeful Tess, Ausiello notes. —Vlada Gelman

Carradine, Hannah Star in Spike Miniseries

David Carradine and Daryl Hannah will star in “Kung Fu Killer” for Spike in HD, Coming Soon reports. The two-part original miniseries is set to premiere in August, the Web site notes. —Vlada Gelman