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Daily Archives : Jul 2, 2008

’24’ Made World Safe for Obama?

“24’s” Dennis Haysbert said his portrayal of the nation’s first African-American president influenced the way the public thinks about diversity in presidential politics, the Associated Press reports. Haysbert said his performance “[opened] the eyes of the American people’ toward the…

Networks Counter Ad Skipping

Networks are experimenting with different ways to get viewers to watch ads rather than fast-forward through them using digital video recorders, the Hollywood Reporter says. Some of the tactics: Showing additional content in a separate box during commercial breaks, or…

WGA Writers Support ‘Sit Down’ Protest

A group of WGA animation series writers have signed a letter in support of the writing crew on Fox’s upcoming series “Sit Down Shut Up,” Deadline Hollywood Daily reports. The signatories, which include writers for Fox animated series “King of…

Cable News Networks Challenge MSNBC Ratings

CNN and Fox News called out MSNBC on a press release that heralded “Hardball with Chris Matthews” as the top show among adults during the month of June at 5 p.m. because data used to make the claim included coverage…

Most News Shows Gain Viewers, CBS Falls Off

Nielsen numbers for second-quarter news-show viewership showed increases across all networks except CBS, Daily Variety reports. NBC’s “Nightly News With Brian Williams” topped the rankings in both total viewers and viewers ages 25-54, while CBS’s “Evening News With Katie Couric”…

Telemundo, Ford ‘Flex’ Short-Form Muscles

Telemundo is teaming up with Ford for a new 22-episode series, “Amores de Luna,” the Hollywood Reporter says. The series, which is scheduled to air after the 11 p.m. newscast starting July 7 on the networks’ Los Angeles, New York…

Web Viewing Hasn’t Replaced TV—Yet

Web sites are great, even the ones streaming TV content. But viewers still want to watch their shows on the big TV set in the living room. The overwhelming number of adults—94%, in fact—who subscribe to cable or satellite prefer…

Career (and Mom-in-Law) Bring Castree to MediaVest

Melbourne, Australia, native Timothy Castree, who has returned to the United States as executive VP and managing director at MediaVest, followed a time-honored strategy in deciding his latest career move. After his last stint in the U.S., he brought his…

TLC Getting to the Church on Time

June may have passed, but TLC is jumping into the wedding season with a new series and the return of “Say Yes to the Dress.” “This new hour on Tuesday nights is jam-packed with fun, and emphasizes what weddings should…

Chart: Primetime Regular Series Median Age Trends (October-May)

The median age of viewers tuning in to the broadcast networks continues to rise, according to a new report from ad buyer Magna Global. While CBS remains the network with the highest median age, ABC and NBC are catching up…