NBC’s Des Moines, Iowa, affiliate WHO-TV will conduct a digital television conversion test for all of central Iowa on Monday, TVNewsday reports. The test, lasting from 5 a.m. to midnight, is designed to help viewers prepare for February’s national digital…
Film director Craig Brewer, whose credits include “Black Snake Moan” and the Oscar-nominated “Hustle & Flow,” has signed on to direct MTV’s unscripted, Web-only series “$5 Cover,” , says the Hollywood Reporter. “Cover,” to be released early next year, will…
Fox has been quietly rolling out a wholesale makeover of its Web site, refashioning the site to make it more show-driven. All of the network’s major prime-time series are being given individual homepages designed to mirror the distinct tones of…
Former FCC Chairman William Kennard told C-SPAN that cable giant Comcast has a case if the cable provider wants to take the agency to court, Broadcasting & Cable reports. The Federal Communications Commission recently found Comcast to be in violation…
In a survey conducted by the Association of National Advertisers, more than half of the advertisers surveyed expect their advertising budgets to be reduced due to the limping economy, MediaWeek reports. The same percentage believed their overall marketing budgets will…
C-SPAN is launching two sites, one for Democrats and the other for Republicans, as part of its coverage of the national conventions, Lost Remote reports. Both sites feature Twitter and Qik functions, a YouTube page and sharing abilities of the…
CBS’ “Swingtown,” the new summer series with a cult following and disappointing ratings, is being shopped around to potential cable buyers, Broadcasting & Cable reports. The show is a pet project of CBS Entertainment President Nina Tassler and there are…
Kelly Brett has been named head of original productions of AOL’s social networking site, the U.K.-based Bebo, MediaPost reports. Brett worked on Bebo’s Web series “KateModern.” Bebo is hoping to become synonymous with original productions, having already premiered “Sophia’s Diary”…
Google soon will be measuring the quality of its ads in real time, CNET.com reports. To increase accuracy, the company is replacing its per-keyword Quality Scores system with another system that evaluates an ad’s quality every time the ad is…
Internet conglomerate IAC officially finished its split Thursday, the Wall Street Journal reports. The move leaves Ticketmaster, Home Shopping Network, Interval Leisure Group and Tree.com to begin trading on their own. Thirty-five Web sites, including Match.com, Evite and Ask.com, will…