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Monthly Archives : August 2008

McKay Honored by NATAS

The National Academy of Television Arts & Sciences will posthumously honor sports reporting legend Jim McKay during its annual News & Documentary Emmy Awards ceremony, reports Broadcasting & Cable. McKay died in June at the age of 86. The ceremony,…

Food Network Is Talking to You, Ladies

Mediaweek says Food Network is launching a $3 million, three-week multimedia marketing campaign starting Friday aimed directly at its core audience: women. More specifically, women 25 to 54 with an upscale lifestyle. The network is introducing its two newest personalities,…

TV Reporter Hit by Bullet, Continues Reporting

A Georgian television news reporter suffered a minor wound from a Russian sniper’s bullet while she reported live from that country’s occupied town of Gori, London’s Evening Standard reports. Tamara Urushadze was in the middle of her dispatch when she…

Format-Stealing Accusations for ABC

A network executive has gone on record accusing ABC Studios of deliberately encouraging its showrunners and producers to steal international formats. Daily Variety is reporting David Lyle, president of Fox Reality Channel and committee member of the antipiracy organization Frapa,…

Olympic Streaming, While Growing, Pales Next to Broadcast TV

Online streaming of the Olympics has generated massive traffic for NBC, but the Games are still overwhelmingly a broadcast TV event. That take-away comes not from NBC, but Fox, which on Thursday issued an analysis of numbers that made the…

eMarketer Shrinks Web Video Ad Spending Projection

New-media research firm eMarketer revised its online-video ad spending projections downward, saying advertisers will spend $505 million this year. That’s only about a third of the firm’s previous prediction of $1.4 billion in ad spending. The firm said the drop…

ESPN Promos Hold Out Promise of ‘Monday Night’ Fun

ESPN will launch its promo campaign for “Monday Night Football” on Friday with two new spots designed to show that, no matter how bad Monday starts, there’s something to look forward to at the end of the day. One of…

Couric Goes Online With Convention Analysis

As part of CBS News’ election coverage, Katie Couric will anchor daily webcasts during this summer’s Republican and Democratic national conventions, the Hollywood Reporter says. The webcasts, which will be at least 30 minutes in length and streamed live immediately…

Cable News Nets to Air Presidential Forum

Fox News, CNN and MSNBC will cover Saturday’s Saddleback Forum featuring presidential candidates Barack Obama and John McCain, according to TVNewser. The forum will be the first public meeting between the two senators since they became the presumptive nominees. The…

Olympics Ratings Slip Wednesday

Perhaps it was because Michael Phelps wasn’t swimming for a medal or because the U.S. women’s gymnastics team had the night off, but NBC’s Olympics ratings took a fall Wednesday, says the Hollywood Reporter. The prime-time broadcast averaged 27.2 million…