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Monthly Archives : August 2008

Golf Channel Drafts Charles Barkley

The Golf Channel is developing a show to star former NBA basketball player Charles Barkley and Tiger Woods’ swing coach, Hank Haney, Broadcasting & Cable reports. The show, which will document Haney coaching Barkley to an improved golf swing, is…

Harry & Louise Return, This Time Advocating for Healthcare Legislation

Fourteen years after health insurance providers created Harry and Louise to question why the government should be getting involved in healthcare, in spots aimed at defeating First Lady Hillary Clinton’s effort to remake healthcare, the couple is being re-enlisted for…

Amick Is ‘Enemy’s’ New Wife

Madchen Amick has been cast as Christian Slater’s wife on NBC’s “My Own Worst Enemy,” the Hollywood Reporter says. She replaces Yara Martinez, who played the role in the pilot, the newspaper says. —Vlada Gelman

Disney Not Selling TV Stations

Disney has denied speculation by a stock analyst that it may sell its 10 ABC-owned TV stations to invest in content, Broadcasting & Cable reports. No major broadcast network operates without a foundation of O&O TV stations in major cities…

Verizon, NFL Network Partner for ‘Extra’ Content

Verizon and NFL Network are teaming to bring NFL Network Game Extra to Verizon’s video and wireline broadband customers beginning Aug. 17. Viewers will be able to watch live, online broadcasts of NFL Network pre-season and Thursday Night Football games….

ABC, Fox Battle for Fall TV

Jordan Breslow, MediaCom’s director of broadcast research, predicts ABC will come in first in the fourth quarter on the strength of shows including “Desperate Housewives,” “Grey’s Anatomy” and “Dancing With the Stars,” Media Life Magazine reports. However, RPA entertainment specialist…

Candidates to Boost Latino TV Ad Sales

Spanish-language broadcasters expect to get a bump in their advertising sales from presidential candidates trying to get the Latino vote in states that can tip the election, the Los Angeles Times reports. Extravision will double its ad sales to $12…

Advertisers Go Out-of-Home

Advertisers are fighting back against DVRs and other ad-skipping technologies with place-based media in out-of-home areas such as airports, offices, malls, schools and health clubs, the New York Times reports. The place-based ads engage consumers “during the course of their…

Weaver Counsels ‘Eli Stone’

Sigourney Weaver will guest star on ABC’s “Eli Stone” next season, TV Guide reports, citing unnamed sources. Weaver, who joins fellow big-name guest star Katie Holmes, will play a therapist to Eli, the magazine says. —Vlada Gelman

Phelps Delayed on West Coast

NBC has decided not to air Michael Phelps’ final race in the Beijing Olympics live on the West Coast, the Silicon Alley Insider reports. Although the 4×100 medley relay final is Saturday, West Coast audiences will have to wait until…