Logo

Monthly Archives : August 2008

Anheuser-Busch Goes All Out as Sponsor of Final Season of FX’s ‘Shield’

The final season of “The Shield”—a show almost no major advertiser would touch when it debuted on FX in 2002—is being sponsored by Anheuser-Busch. THE THIN BREW LINE Anheuser-Busch is sponsoring the final season of FX’s “The Shield,” starring Michael…

‘American Idol’ Revamps Syndicated ‘Rewind’

Series Set to Debut on TV Guide Channel

‘Millionaire’ Gets Refreshed

The popular syndicated game show “Who Wants to Be a Millionaire” is undergoing a format revamp for this fall. “Most successful game shows have changed and morphed their look over time, and I think we’ve gotten a little too comfortable…

The Insider: Lauren Z.: From ‘Runway’ to Olympics

Lauren Zalaznick, the president of NBC Universal Women and Lifestyle Entertainment Networks, is on hard-won temporary duty in Beijing, where she’s been working closely with NBC Sports and Olympics producer David Michaels. At the age of 44, when many working…

Adalian Column: TheWB.com: Can the Frog Make a Great Leap?

One of the biggest events of the new fall season takes place next week—and, no, it’s not the return of “Deal or No Deal.” On Aug. 27, Warner Bros. will flip the switch on TheWB.com, the online resurrection of its…

Column: I Want My Michael Phelps and I Can’t Have Him!

Last week I caught Michael Phelps fever. And NBC did nothing to bring my temperature down. For starters, there was that little problem of forgetting that all of us out here on the West Coast wanted to watch him race…

QuickTakes: Which Show Fizzled the Most This Summer?

Which Show Fizzled the Most This Summer? “’Celebrity Circus,’ I think because viewers don’t want to see a circus. They prefer a sideshow. It would have been more interesting if they could have shown how many D-level celebrities you can…

Olympics Not Golden in NYC Hispanic Market

NBC may be reaping millions in viewers and dollars during its broadcast of the Beijing Olympics, but its New York City Telemundo affiliate and owned-and-operated flagship WNBC-TV are losing their Spanish-speaking audiences because of the Games, reports TVNewsday. Ratings for…

Foley to Guest on ‘Brothers & Sisters’

Dave Foley, formerly of “NewsRadio” and a member of the Canadian comedy troupe Kids in the Hall, has signed on to guest-star in a November episode of “Brothers & Sisters,” Entertainment Weekly reports. Foley will play the love interest for…

‘Office’ Star Faces Drug Charges

Craig Robinson, best known as Darryl on “The Office” and currently on screen in the feature film “Pineapple Express,” was arrested June 29 in Culver City, Calif., TMZ is reporting. Robinson was charged with three felony drug counts for possessing…