First Barack Obama’s campaign made political and broadcast history by buying $5 million of advertising in NBC Universal’s Olympics programming. Now it’s marking another political first, running the first infomercial of the 2008 presidential campaign. If you hadn’t noticed, that…
Four days into the Beijing Olympics and NBC continues to boast ratings numbers higher than those for the 2004 Athens Summer Olympics. The first Monday of the Games on NBC increased 5% over the Athens telecast, as the Beijing Games…
Comcast and Metro-Goldwyn Mayer Studios are teaming up for Impact, a video-on-demand channel devoted to action programming. Impact will air action films and television shows, with many to be available in high definition. The VOD channel’s programming will feature the…
HBO is releasing the first four seasons of its Emmy Award-winning series “Entourage” through Apple’s iTunes store over the next few weeks in anticipation of the show’s fifth-season premiere. Seasons one and two are available for download now for $1.99…
The conventional wisdom from TV networks is that consumers turn to the Web to catch up on episodes of shows they missed. But new research from IMMI says only half of online TV viewers use the computer as a DVR….
Michael Mathieu has been named CEO of YuMe, the largest dedicated video ad network on the Web. Co-founder and former CEO Jayant Kadambi will take on a new role as president. He will remain on YuMe’s board of directors. Mr….
The National Association of Broadcasters is asking the broadcasting industry to pledge to keep beaming its TV signals to cable and satellite distributors for two weeks before and two weeks after the federally mandated switch to digital broadcasting on Feb….
The 60th Primetime Emmy Awards will honor TV’s most memorable lines from the past six decades during the Sept. 21 ceremony, the Hollywood Reporter says. The lines will be recited by TV stars such as Alec Baldwin, William Baldwin, Ricky…
Sundance Channel will add the British comedy “Pulling” to its Sunday night comedy block beginning Sept. 7, the Hollywood Reporter says. The six-episode series revolves around a woman who decides during her bachelorette party not to get married and moves…