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Daily Archives : Sep 24, 2008

ESPN Plans College Hoops Marathon

ESPN will be providing fans with round-the-clock college basketball on Nov. 18, USA Today reports. The network’s “College Hoops Tip-Off Marathon” will get a lead-in from “Monday Night Football,” and finish with a marquee matchup pitting Kentucky against North Carolina….

WGA Elects Aggressive Directors

Following a strike that nearly closed down the TV and movie industries, the Writers Guild of America elected directors likely to remain assertive when the next round of contract talks begin in 2011, Daily Variety reports. The top vote getter…

Lincoln Sponsors TNT Microseries

Automaker Lincoln will sponsor a microseries that will run during commercial breaks of “Law & Order” on TNT, the Hollywood Reporter says. The microseries, “RPM,” a crime-thriller starring Jonathan Schaech, will consist of 20 two-minute episodes that will launched Oct….

‘Incompetent’ ‘Knight Rider’ Crashes

NBC’s new series “Knight Rider” offers “much to despise,” USA Today says, which calls the show “a shockingly incompetent, barely coherent, ad-driven rip off.” The Washington Post wasn’t much kinder, saying that while its young stars are hot, the KITT…

Temp Moves Up in ‘The Office’

B.J. Novak was one of the first people hired by Greg Daniels when he was developing the U.S. version of “The Office,” and now he’s a co-executive producer of the series, as well as one of its stars, the New…

Ambrose, Kaufman Star in Hallmark Movie

Lauren Ambrose and Adam Kaufman are starring in “Unorthodox,” a new Hallmark Hall of Fame TV movie being produced for CBS, the Hollywood Reporter says. The pair pretend to be married to get their mothers off their backs, but real…

Fawcett Faces New Adventures at PHD

Dominic Fawcett, PHD’s new worldwide strategy director, says he didn’t go to the Beijing Olympics this summer because he was in the process of changing jobs. Mr. Fawcett’s career has already taken him to China, and he speaks a little…

Top U.S. Ad Spenders

Most of the nation’s largest ad spenders cut their outlays in the first half of 2008 compared with 2007, new figures from Nielsen Monitor-Plus show. The top advertiser, Procter & Gamble, cut spending by more than 4%. That was just…

Vignettes for Alltel Outsmart TiVo

Finding ways to beat the digital video recorder, or at least slow down viewers’ itchy fast-forward finger, is something of an obsession for networks and advertisers. After all, it’s hard to sell products to viewers who don’t see your commercials….

Food Net Tries New Recipe With Chef Jeff

A new Food Network series shows how far the network has moved from offering recipes and kitchen advice to providing lifestyle programming. “The Chef Jeff Project” features Jeff Henderson, a former prison inmate turned executive chef. In the series, which…