Logo

Daily Archives : Sep 24, 2008

Texas Relief PSAs to Run on Cable

Cable operators including Comcast, Charter Communications, Cable One, Suddenlink and Time Warner have committed $200,000 of TV time to transmit public service announcements to solicit support for the Texas Disaster Relief Fund, Multichannel News reports. The commitment is in response…

NBCU Distribution Names Whiting Cable VP

NBC Universal appointed Todd Whiting to the position of VP of cable and ancillary sales at its Domestic Television Distribution arm. Mr. Whiting comes from within that division, having served as its director of cable and ancillary sales since September…

Ad Spending Down 3.7% in Q2

Ad spending dropped 3.7% in the second quarter of 2008 from the same period a year ago, the biggest quarterly drop since 2001, according to figures released Wednesday by TNS Media Intelligence. For the first half of the year, ad…

Discovery Creates Nine YouTube Chanels

Discovery Communications made a deal with YouTube that creates nine new channels on the Web video giant’s site featuring clips of programming from Discovery’s global collection of cable networks. The agreement also calls for a number of promotion and content…

Battista New Fox National Cable Nets President

Rich Battista is rejoining Fox Networks Group as president of Fox National Cable Networks, the company announced Wednesday. Mr. Battista most recently service as CEO of Gemstar-TV Guide International, which was bought by Macrovision. In his new job, he will…

Viewers Tune in for Broadcasters

Enough viewers tuned in to the first night of the new primetime TV season to soothe the nerves of worried broadcast network executives, TelevisionWeek reports. The big five attracted 48.3 million viewers Monday, up 1.3 million from 2007, TVWeek says….

Politics and Sports Mix on Cable

The presidential candidates are turning to cable sports networks in the battleground states as a way to reach male voters, the Wall Street Journal reports. With a footprint that covers seven states that will be key in the election, the…

Lifetime Top Bidder for ‘Mother’

Lifetime agreed to buy the re-run rights to “How I Met Your Mother” for about $750,000 an episode, one of the highest prices ever paid by a cable network for an off-network sit-com, according to Daily Variety. Lifetime outbid TBS,…

Pepsi Offers $1 Mil for Super Spot

PepsiCo is looking to score some attention in this season’s Super Bowl by offering a $1 million prize to the creator of a spot for Doritos that can top ads by Anheuser-Busch during the big game, the Wall Street Journal…

Big Stories Bring Viewers to Fox News

With the economy and the national elections generating headlines, viewers flocked to the cable news channels, particularly Fox News, which finished behind only ESPN among cable networks in the ratings last week, TelevisionWeek reports. Fox News also got a boost…