Despite an 8% decrease during the third quarter in revenue from core advertising categories, LIN TV reported year-to-year increases of 5% in net revenue and 39% in operating income. Driven by $11.4 million in political advertising and by an 88%…
Barack Obama’s half-hour infomercial, which drew rave reviews for production, was produced by two leaders of the campaign’s ad team—Jim Margolis of ad agency GMMB and Mark Putnam of ad agency Murphy/Putnam—but it had some Hollywood help. Playing a role…
ESPN is launching a multimedia NBA marketing campaign with the tag “Your NBA Destination.” The campaign will feature ESPN anchors Mike Breen, Mark Jackson, Stuart Scott and Michael Wilbon, as well as NBA players Chris Bosh, Carlos Boozer, Baron Davis,…
Chris Berman will interview John McCain and Barack Obama during ESPN’s “Monday Night Football” on Nov. 3. Mr. Berman will speak to both presidential candidates via satellite from the ESPN studios in Bristol, Conn., during halftime of the game between…
Kerry Knott, a Republican who heads Comcast’s Washington, D.C., offices, has stepped down, Multichannel News reports. Knott, who will become a “strategic counsel” for the cable company and a consultant to the National Cable & Telecommunications Association, departs less than…
WPP Group, which reported higher quarterly earnings this week, says a global recession that cuts advertising spending may last as long as three years, Adweek reports. The current downturn may last “significantly” longer than the one created by the Internet…
MTVu plans to broaden its suicide-prevention public affairs program “Half of Us,” which won a Peabody Award for journalistic excellence, Multichannel News says. The program will make new content available starting today. —Danny King
Republican presidential candidate John McCain is closing the advertising-spending gap with Democrat Barack Obama in states up for grabs in next week’s election, including Florida and Ohio, the Associated Press reports. In order to free up funds, McCain has cut…
The CW ordered another episode of “Gossip Girl” two weeks after ordering two additional shows and bringing the total to 25 episodes, Entertainment Weekly reports. The network has also ordered two more episodes each of “90210” and “One Tree Hill,”…
Movie studios and a USC-based nonprofit group are working on a standard for delivering digital content to broadcasters, the Hollywood Reporter says. The new standard, in addition to the Digital Cinema Initiative specifications already discussed by studios, is referred to…