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Monthly Archives : October 2008

Turner Signs Onstar, DirecTV, Others for Contextual TV Ad Program

Turner Broadcasting said that clients including OnStar, DirecTV, Cadillac and Victoria’s Secret have signed up for its new TVinContext system, which matches advertisers’ products with related scenes in movies shown on TNT and TBS. In one example of how the…

Mark Burnett Does ‘This Is Your Life’

Mark Burnett is looking to breathe new life into “This Is Your Life.” The powerhouse producer has signed a deal with Ralph Edwards Productions to develop an updated version of the classic show, in which people are surprised by unexpected…

Michael Eisner: Web Video to Surpass TV

Michael Eisner, the former Walt Disney Co. CEO and current investor in Veoh, said content creators shouldn’t wait for advertisers to jump into Web video. At a small but packed Helen Mills Theatre in Manhattan, Mr. Eisner said that sites…

Debate Ratings Up, But Can’t Top VP Match-up

Tuesday night’s presidential debate between Republican Sen. John McCain and Democratic Sen. Barack Obama drew 63.2 million viewers across 11 channels, TelevisionWeek reports, citing Nielsen Media Research data. Although some 27 million more people watched the second face-off between the…

Palin on ‘SNL’? Really?

Republican vice-presidential nominee Sarah Palin says doggone it, she would love to appear on “Saturday Night Live,” which has featured a series dead-on impersonations of her by Tina Fey, the Associated Press reports. It might happen. Executive producer Lorne Michael…

Oscar Broadcast to Include Movie Ads

The Academy of Motion Picture Arts and Sciences will allow studios to advertise their films during next year’s Oscar broadcast for the first time since the ceremony began airing on TV, the Hollywood Reporter says. The Academy previously restricted movie…

Writers Say No to Ozzy

Writers Guild of America leaders have prohibited union members from working on Fox’s new Ozzy Osbourne variety series “The Osbournes: Loud and Dangerous,” citing producer Fremantle Media’s request to hire writers at “greatly reduced writing fees,” Deadline Hollywood Daily reports….

Dish May Team Up With TiVo

Many analysts say TiVo and Dish Network could be primed for a partnership, considering the two companies’ complimentary technologies, Dow Jones reports. The speculation comes days after the U.S. Supreme Court decided not to hear an appeal of a decision…

A ‘Girl Next Door’ Moving Out

Playboy chief Hugh Hefner says he’s “down in the dumps” about his recent breakup with girlfriend and “The Girls Next Door” co-star Holly Madison, the Associated Press reports. Madison confirmed the breakup earlier this week—speculation points to Hefner’s refusal to…

Antennae Up as Retrans Battle Drags On

Time Warner Cable has distributed some 25,000 “rabbit ear” antennas to Buffalo, N.Y., cable customers who no longer receive LIN Broadcasting stations WIVB-TV and WNLO-TV, Buffalo Business First reports. Time Warner Cable had to stop carrying the stations after its…