Ad optimization technology provider AdMeld launches its new platform today, designed to help publishers maximize revenue from digital ad networks and ad exchanges, MediaPost reports. The platform seeks to leverage dynamic pricing and advanced targeting to better route inventory from…
“The 10th Annual Home for the Holidays With Faith Hill” is scheduled to air Tues., Dec. 23, on CBS. The hourlong holiday special, which raises awareness about foster care adoption, will feature taped profiles of three families sharing their adoption…
Federal Communications Commission Chairman Kevin Martin is hinting he might stay on at the FCC when the new Obama administration takes over, at least through the Feb. 17 digital TV transition. Mr. Martin, a Republican, likely would lose his chairmanship…
SoapNet has added three new series to its slate for 2009. The reality series “Greg Behrendt’s Wake-Up Call,” which focuses on a different couple’s issues each week, will premiere Jan. 8 at 11 p.m. Mr. Behrendt, a consultant on HBO…
OWN: The Oprah Winfrey Network has tapped Jeffrey Meier as senior vice president of scheduling, acquisition and strategy. Jeffrey Meier Mr. Meier will be responsible for negotiating acquisition deals, collaborating on original programming and managing content for alternate program platforms….
Ann Curry will climb—and attempt to summit—scenic Mount Kilimanjaro as her contribution to the “Today” show’s second edition of its “Ends of the Earth” extravaganza, which will be the centerpiece of the NBC morning show the week of Nov. 17….
The broadcast networks are hoping for brighter days now that the election has passed, the Los Angeles Times reports. With the campaign headlines and the Wall Street crisis stealing viewers since the new fall season began, the networks need “to…
MSNBC’s “Morning Joe” anchor Joe Scarborough dropped the f-bomb Monday, provoking a round of stunned you-can’t-say-thats from his on-air coterie. Speaking from Washington, D.C., Mr. Scarborough was talking about President-elect Obama’s inner circle when he said, “These are good, steady,…
ESPN’s online service ESPN360.com is offering new features, MediaPost reports. The Web site is launching its new video player as well as “ESPN Conversations,” where online viewers can chat with each other during games. Also, ESPN360 will run a plethora…
Tori Spelling will make a guest appearance on The CW, but it won’t be on “90210.” The actress is set to return on “Smallville” as gossip columnist Linda Lake, a character she originated early last year, Entertainment Weekly reports. But…