People who watch movies and television shows online and on alternative devices are just as likely to also watch programming on the television set. That’s the finding from a study conducted this fall by premium cable network Starz and shared…
General Motors and Chrysler have cut their first-quarter advertising spending despite the government’s decision to give the industry $17.4 billion in loans, Advertising Age reports. According to GM VP for vehicle sales, service and marketing in North America Mark LaNeve,…
NBC News President Steve Capus said one of his mandates is to continue the growth of MSNBC on its online and cable platforms, Broadcasting & Cable reports, citing an interview with Capus. Online display advertising on MSNBC.com ” has fallen…
St. Louis CBS affiliate KMOV will pull its signal from Charter Communications’ local lineup after Dec. 31 if the two companies can’t agree on a retransmission deal, the St. Louis Post-Dispatch says. Allan Cohen, KMOV president and general manager, said…
MSNBC “Hardball” host Chris Matthews may decide soon whether to stay at the network or return to Pennsylvannia to run for the U.S. Senate against Arlen Specter, the Hollywood Reporter says. MSNBC president Phil Griffin said there will be “clarity”…
Nickelodeon is starting a Web site that will allow young viewers to discuss and vote on topics that interest them, the New York Daily News says. The site, called UPickDaily.com, was developed after the cable network received a large response…
Facebook is being protested by a group of more than 58,000 members who are upset by the company’s removal of breast-feeding photos, the New York Daily News reports. The group, called “Hey, Facebook, breastfeeding is not obscene!,” is asking participants…
The economy has marketers seeking cuts in the prices they’re paying for advertising, but the networks say prices in the scatter market remain at about upfront levels and that upfront deals aren’t being renegotiated, TelevisionWeek reports. “I think every client…
Stations in Chico and Redding, Calif., on Monday begin broadcasting in digital only, two months earlier than stations in the rest of the country, the Wall Street Journal reports. Station executives believe hundreds of homes in the market aren’t ready…
In what is seen as a shocking upset, MyNetworkTV has averaged more prime-time viewers than The CW for three weeks in a row, the Associated Press says. Wrestling is MyNet’s biggest ratings generator, but its other nonfiction programming also is…